Task Four - Final Evaluation (First Draft)

First Draft

Intro:

there was no particular target audience because everyone enjoys chewing gum so i made sure that the target audience stood as everyone. the product we were selling was chewing gum and how we planned to sell it was through humour so that the audience would remmber it when they go to the shops and would make them think about buying our product.

Section 1:

In order to give an accurate evaluation on my final advert i had to gather audience feedback. The method i used to gather this information was a focus group because i believe they're the best way to get people raw opinions and you can also extend or change your questions depending on the answer that you receive from them. Focus groups are a type of qualitative data so i gathered this type of data as my audience feedback. i asked the group open questions and i chose this type because closed questions are too vague as they are only a 'yes' or 'no' response, that doesn't allow me to evaluate or know how to improve my advert.

Section 2:

From my audience feedback i got a varied response from my focus group. Some said it was good some said it was bad. They said they liked how it was funny and exciting but they also said that it was unprofessional; which is somewhat expected from a humorous commercial. That response was quite surprising because i didn't class my advert as unprofessional which is also expected because the director is always going to be bias about their work. The questions i asked were: what do you think about the advert? what was good about the advert? and how can the advert be improved? Those questions were suitable and the best type of questions i could have asked for feedback because you get peoples raw opinion on their likes and dislikes. 

Section 3: 

In my opinion, although it sounds biased, i believe that the advert was a success; especially where it was my first time experiementing with my own adverts and having to set up my own documents. if there were any improvements to be made i would just say to allow more time to edit and finalise the advert because i must admit it was slightly rushed so going back to my audience feedback i would agree that it looks unprofessional but that would be due to the lack of time that we had and i also agree with the good comments.

Section 4:

My advert was very technical and precise in the way it was shot. However, there was one shot that went wrong that couldn't be changed due to the nature of the advert. There were smooth camera movements and good framing of the cast. The advert is very clear on what it is trying to sell and i believe it gives a successful example of how to use the product which would make the product easy to sell.The idea of the advert was very good.

Section 5:

The improvements i would make on my advert is like i mentioned before allow more time, i would also cast more people as bystanders to make it look like a full classroom. I would take a shot of each scene at least 3 times so i can then choose which one i think is best to be edited into the final advert. i would also cast different people different roles because i think i made a mistake on some of the casting.

Conclusion:

i believe i reached my aim and i am happy with the finished advert.