Task Five - Final Evaluation (Final Draft)

Final Evaluation ( Final Draft )

My advert was based on a chewing product called 'Dank' that I had come up with between myself and my peers within my group. As you know, everyone chews chewing gum unless they have a personal preference not to therefore there was no target audience for our product. We believe that anyone, any age, any race, any culture can enjoy chewing gum and we wanted to cater for their chewing and humorous needs within our advert. That is in fact how we planned to sell our product, through the advert reflecting a real life situation and a solution, and we wanted to use humour within our advert too to ensure that the viewers would remember it.
  In order to give an accurate evaluation on my final advert I had to gather audience feedback. The method I used to gather this qualitative information was through a focus group. I used this method because it is the best way to get your audiences raw opinions. Within a focus group, you can also change the questions that you ask. You can either extend on their answer or just ask a whole new question depending on what would benefit your research. Within focus groups you also ask open questions so that allows the audience to elaborate their answers and go into full depth which is useful when you're trying to gather appropriate reviews on your advert. That is why I chose focus groups because closed questions are too vague with their 'yes' or 'no' responses that do not give you any feedback on how you could improve your advertisement.
  I got a varied response from my focus group. Varied as in one of my cast members, Deji, who I asked to join the focus group to help me improve said that the advert was 'very funny and exciting to watch' and Shivam, another one of my cast members agreed with this. However, one of my crew team, Tyler, said that my advert was deemed 'unprofessional' because of how humorous I tried to make it out to be, I',m assuming. With humorous commercials there's always that risk that the advert may look unprofessional but that was a risk I was and still am willing to take. The questions I asked were: 1) What did you think about the advert? 2) What was good about the advert? 3) What needs to be improved?. The questions I asked were suitable for my advert because I'm getting peoples opinions but at the same time I'm getting their likes and dislikes and how I could improve my advert.
  In my opinion, although I have directors bias, I believe that the advert was a success considering it was mine and my groups first time conducting their own advert with all the precautions and documents that come with it. Regarding improvements, I would improve on the timing of my advert because admittedly, the advert was slightly rushed because I was running out of time to finish off all the pre-production documents. That's why referring back to my audience feedback and it being said that my advert was 'unprofessional' I agree to a certain extent that that is true and I would put the blame on the lack of time. I would also agree with the positive statements made such us 'humorous' and ' exciting' because even watching it back, I still giggle.
   Focusing on the positives of my advert I think that the technicality of it was precise in almost every shot, there was only one shot that wasn't as good as the others. The camera movements were always smooth and the camera always framed the shot nicely. I believe that the advert is very clear on what it is trying to sell and gives a successful example of how to use the product which makes it easy to sell. The advert idea was well thought through and the idea was realistic so the audience could relate; overall I believe that the advert was good.
  The improvements that I would make on my advert is I would have liked to cast more people as bystanders to make the advert look like it was based within a full classroom. I would also take each shot 3 times so i could then choose which one i think is best to be edited into the final advert. I would also cast different people to different roles because I believe I made a small error in the casting.
   To conclude my advert I did reach my aim, I managed to handle all of the documents, I casted, filmed, edited and finalised a full advert and that was my aim and I am happy to say I reached my goal and I am satisfied with the final advert.
  

Task Four - Final Evaluation (First Draft)

First Draft

Intro:

there was no particular target audience because everyone enjoys chewing gum so i made sure that the target audience stood as everyone. the product we were selling was chewing gum and how we planned to sell it was through humour so that the audience would remmber it when they go to the shops and would make them think about buying our product.

Section 1:

In order to give an accurate evaluation on my final advert i had to gather audience feedback. The method i used to gather this information was a focus group because i believe they're the best way to get people raw opinions and you can also extend or change your questions depending on the answer that you receive from them. Focus groups are a type of qualitative data so i gathered this type of data as my audience feedback. i asked the group open questions and i chose this type because closed questions are too vague as they are only a 'yes' or 'no' response, that doesn't allow me to evaluate or know how to improve my advert.

Section 2:

From my audience feedback i got a varied response from my focus group. Some said it was good some said it was bad. They said they liked how it was funny and exciting but they also said that it was unprofessional; which is somewhat expected from a humorous commercial. That response was quite surprising because i didn't class my advert as unprofessional which is also expected because the director is always going to be bias about their work. The questions i asked were: what do you think about the advert? what was good about the advert? and how can the advert be improved? Those questions were suitable and the best type of questions i could have asked for feedback because you get peoples raw opinion on their likes and dislikes. 

Section 3: 

In my opinion, although it sounds biased, i believe that the advert was a success; especially where it was my first time experiementing with my own adverts and having to set up my own documents. if there were any improvements to be made i would just say to allow more time to edit and finalise the advert because i must admit it was slightly rushed so going back to my audience feedback i would agree that it looks unprofessional but that would be due to the lack of time that we had and i also agree with the good comments.

Section 4:

My advert was very technical and precise in the way it was shot. However, there was one shot that went wrong that couldn't be changed due to the nature of the advert. There were smooth camera movements and good framing of the cast. The advert is very clear on what it is trying to sell and i believe it gives a successful example of how to use the product which would make the product easy to sell.The idea of the advert was very good.

Section 5:

The improvements i would make on my advert is like i mentioned before allow more time, i would also cast more people as bystanders to make it look like a full classroom. I would take a shot of each scene at least 3 times so i can then choose which one i think is best to be edited into the final advert. i would also cast different people different roles because i think i made a mistake on some of the casting.

Conclusion:

i believe i reached my aim and i am happy with the finished advert.

Task 3 - Sources of Information

Sources of Information

Prior to creating my advert, i did a suitable amount of research within the chewing gum industry and analysed their product, their UTP, their reviews and their advertisement methods. In order to become a competitor within the industry i had to make sure that my advert was planned to an immaculate standard. In preparation i ensured there were not any vital elements that were left out. Within the group that i made the advert with there were various ideas such as: phone cases and hangers and we all decided that chewing gum was the best fit for us because we all enjoy it a lot.

Proposal

I used my proposal to remember the purpose of the advert and what the advert was based on. This document was useful because it allowed us to stay on track and stay focused on what we were suppose to be filming, how we're suppose to be filming it and why we were filming the advert. If i was to do the project again i would improve it by including more information within my proposal. My proposal was very brief and to the point and although that is good, i believe that there should have been more information to confirm that we were well organised and that we weren't just improvising on the day.

Storyboard

I used my storyboard to guide me through each scene, this document; in my opinion was extremely useless because it is just a repeat of the proposal. I understand that some people are visual learners and that having a storyboard may be useful for them because it allows them to see their project in front their eyes rather than just a bunch of words. Within my group this wasn't necessary because i was the director and i saw my vision and i knew exactly how i wanted it to go therefore i didn't  want there to be a plan that could somehow interfere with my vision. If i was to do this project again i would improve it by including less detail within the storyboard and more detail in the proposal; for personal reasons.

Shooting Schedule & Shot List

I used my shooting schedule and shot list to keep the advert organised and professional. This was useful because it allowed us to remember what everyone was going to say, how they were going to say it, when they were going to say it. What clothes they would be wearing on the different days that we were filming how they would have their hair. Making sure that everything was immaculate and consistent so there would be no room for improvement. We achieved this and if i was to do this project again there would be nothing to improve within the shooting schedule and shot list because they both were followed and we made a good advert by using this.

Location Visit & Risk Assessment 

I used my location visit and risk assessment to assure the safety of my crew members and to analyse any risks in the locations so that they can be dealt with appropriately This was useful because doing a risk assessment allowed me to analyse any further risks that may occur during filming and it enlightened many risks that you wouldn't think about unless you've done a risk assessment. It allowed me to protect my crew members. The location visit on the other hand was useless because i knew exactly where i was going to film my advert and how i was going to film it and so did the cast. The advert was within our sixth form so no one really needed directions because we all know our way around. If i was to repeat this project i would improve it by going to a better location, one that is more prestige to make the advert look more professional.

Cast & Crew Details & Budget

I used my pre-production documentation within this stage to remind me who had which role. This part wasn't particularly useful as we aren't a professional filming crew. Everyone that was in the crew were part of the school sixth form so i would have always been able to contact them regardless. We filmed our advert within school grounds too so i didn't spend any money hiring crew or hiring a location because all i had to do was ask if it was okay if i used the facilities. We set ourselves a budget of £2000 and didn't spend a penny on this particular aspect of the production. Due to this advert being my first project, there is room for a lot of improvement. 1 being that my next project will consist of a professional crew and a prestige location/set that i will have to spend money to get.

Conclusion

In conclusion, i believe that the risk assessment, the proposal and the shot list were the most useful because with the risk assessment you never realise how many possibilities there are that could potentially be dangerous and cause harm until you actually analyse the situation. This was useful in the sense that we had to keep our casts safety as our first priority and the risk assessment allowed us to prevent the smallest thing going wrong. The proposal was also one of the most useful because it reminded us what the advertisement was actually about, usually when you enter your element your mind wanders off to other ventures but the proposal allowed us to stay on top of our advert and reminded us the purpose when we got off track. The shot list was also another useful document because it kept us organised and ensured we didn't miss any vital lines or shots that could potentially jeopardise our advert,

The documents that were the least useful were the cast details, budget and crew and the storyboard.
The cast details were useless because as I've already mentioned they all go to the same sixth form as me so contacting them would never be an issue; even if i'm not personally in possession of their details, I would most likely have someone else's details that has the person that i'm looking for. The budget was also useless because we got everything for free, so setting ourselves a budget was pointless. The storyboard was another useless document because it's just a repeat of the proposal within a visual form which i find useless. The storyboard could have been improved to have more details within it.

• How useful were your documents?
• How you would improve your planning documents before your next project?

Task 2 - Screening/Focus Group

Focus Group

The question i asked were:

What did you think about the advert?

-"very amusing and straight to the point"
-"very entertaining, i really enjoyed it"

-"it was unprofessional"

What was good about the advert?

-"the way the breath was focused on, one of the main problems"
-"it was natural and not overly rehearsed, shows the raw side of filming and editing"
-"the ending where there was a picture of the gum"

How can the advert be improved?

-"more information of the product, where can you buy it from, how much for"

I used a focus group in order to collect feedback about my advert. I used this method because it is an easy way to collect qualitative data that can be analysed and edited without any difficulties.
Focus groups have advantages and disadvantages. The advantages of focus groups are: they save time and money on research, they provide a broader range of information, they offer clarification and are useful to obtain detailed information about personal and group opinions and feelings. The disadvantages of focus groups are: focus groups often consist of small groups so it's not a representative sample. Also, within groups people seem to conform to their peers answers and won't give their own opinion's and in that case you have wasted time and money because you aren't getting genuine answers. The people within my focus group were either of the age of 17 or 18, so although there was no target audience, my focus group wasn't representative of both generations. 

My focus group had a range of opinions, some thought it was funny and others thought it was unprofessional. The good aspects of my advert were that it was humorous and the shots were taken well. The bad aspects is that due to its humorous nature it can be deemed as unprofessional. Majority of my focus group had the same opinion and thought my advert was good. However, as most great things, there are always opposite opinions. If i was to do this focus group again then I would ensure i have a range of ages within my group so that opinions may vary between the ages and I would be able to analyse the contrast.

Task 1 - The Final Advert

Final Advert

Task 6 - Pre Production

Proposal Prepared by Aliyah Al-Saud

FORM: Realist Narrative STYLE: Humour CONTEXT: This is set in a school when a student needs help and puts his hand up. The teacher comes to offer help and the student screws their face because the teacher has bad breath. The teacher then notices the bad breath and pops a rectangle chewing gum into his/her mouth and then all of sudden all the kids want his/her help. TARGET AUDIENCE: Everyone. WHY IT APPEALS TO AUDIENCE: No one knows when their breath smells and children always tell the truth, so to avoid ay embarrassment that everyone is vulnerable to they should just eat a chewing gum. USP: Flavour is intense, offers a long and instant solution to bad breath. STORYBOARD: Production Budget £2000 Item Cost £560 £70 £35 £35 £135 Total Production Budget: £835. With all top of the range equipment. Shooting Schedule Day Scene Location Equipment Costumes Props Cast +Crew MON TUES WED THUR FRI SAT SUN Board writing Not paying attention Shouting at student The breathing Flying away Confrontation Advertising Chewing Gum CLASSROOM CLASSROOM CLASSROOM CLASSROOM CLASSROOM CLASSROOM CLASSROOM ALL ALL ALL ALL ALL ALL ALL SCHOOL UNI SCHOOL UNI SCHOOL UNI SCHOOL UNI SCHOOL UNI SCHOOL UNI SCHOOL UNI Board pen Phone+book NIL NIL NIL NIL Chewing Gum Deji Shivam and Abed Deji and Shivam Deji Shivam Shivam Deji and Shivam Production Schedule Cast and Crew Contact Details Programme Title: Chewing Gum ‘Dank’ Client: Advertising company Writer: Aliyah Al-Saud Date: May 15th “016 Name/Role Mobile Telephone Number Home Telephone Number Shivam Sharma - Student #1 Deji Adesanya - Teacher Abed Al-Maktari - Student #2 Tyler Matthews - Boom Stick Aliyah Al-Saud - Director & Producer 07715844692 07452986135 07985621354 07562315825 07412551368 0208 562 8457 0208 270 5486 0208 885 6954 0208 452 4515 0208 270 4222 Meeting Record Sheet Date:     15th May 2016                            Time:            10am                             Place:   Media Classroom Present: All Apologies for absence:          0                                            Minutes recorded by: tracker Agenda: Meet up 10AM Start filming by 10:15AM Take lunch at 12PM Return to filming for 1PM Continue filming up until 3PM Go home Minutes: 5 minute breaks every half hour 60 minute lunch break Risk Assessment Group Members: Deji, Shivam, Abed, Tyler, Aliyah Location: Classroom Hazard Person(s) at Risk Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk Risk Level (Likelihood + Severity) 2 Measures to Take to Manage Risk Risk Managed? Y/N Deji could break his wrist if he bangs the table too hard Deji 3 5 1 Be gentle and use strong tables Y Deji could break the table if he bangs it too hard Deji and Shivam 2 2 1 Be gentle and use strong tables Y Could break his neck by swinging on the chair Shivam 3 5 1 Have somthing support the back of his chair Y Deji could trip up on himself, fall and break a bone Deji 1 4 1 Walk wide legged and at a steady pace Y Contacts Emergency Service: 999 Robert Clack School: 0208 270 4222 Other Contacts: 07718566485 - Director, Aliyah Al-Saud Costumes and Props Character Name: Shivam Costume: Casual wear Pink top, black jeans, trainers Props: Phone and folder Character Name: Abed Costume: School uniform (business wear) Tie, shirt, black trousers and patent shoes. Props: Phone and folder Character Name: Mr Adesanya Costume: Teacher uniform, smart wear. Black tie, white shirt, black bottom and patent shoes. Props: White board pen Contingency Plan Name: Aliyah Al-Saud Production: Chewing Gum Advertisement Potential problems and how to overcome these problems: If for instance there was a fire, everyone should walk in an orderly fashion to the nearest exit - leave your belongings. If someone chokes on the chewing gum, someone must perform CPR. There must be an experienced health assistant. Production Schedule Call Sheet Programme Title: Dank Advertisement Client: Advertising Company Writer: Aliyah Al-Saud Date: 15th May 2016 CREW Camera: Aliyah Al-Saud Production Assistant: Tommy Winfield Sound: Tyler Matthews Props: Aliyah Al-Saud Others: NIL Meeting at: Robert Clack Lower School Location Venue: Green Lane Lower Site, Dagenham, Essex, RM8 1AL CALL DATE: 21st May 2016 CALL TIME: 10 AM Transport: By foot, Bus or Car INSTRUCTIONS: Go to Media rooms and wait until everyone has arrived to set up Actors: Deji Adesanya, Shivam Sharma, Abed Al-Maktari Make – up - Aliyah Al-Saud Wardrobe - Aliyah Al-Saud Location Catering: School Canteen Notes: NIL Location Visit Sheet Programme Title: Chewing Gum Client: Advertising Company Writer: Aliyah Al-Saud Producer: Aliyah Al-Saud Director: Aliyah Al-Saud Date: 15th May 2016 Rough Sketch/Explanation of location and key points to note Access to location via: Bus, Foot, Car Name and number of location contact: Robert Clack - 0208 270 4200 Health and Safety Issues to note: Fire Wellbeing of the actors/actresses Potential Filming Problems : Camera may run out of battery Mic may run out of battery Camera may break Additional Notes:  Map of Robert Clack Lower school Shot List Scene Shot Number Description 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 The teacher is writing on the board The student is on his phone The teacher catches the student on his phone The student is confused The teacher bangs the table The teacher breathes in the student’s face The student gets rocked off his seat The student recommends a chewing gum The teacher is confused as to what a ‘Dank’ is Student Shows him