Focus Group
The question i asked were:
What did you think about the advert?
-"very amusing and straight to the point"
-"very entertaining, i really enjoyed it"
-"very entertaining, i really enjoyed it"
-"it was unprofessional"
What was good about the advert?
-"the way the breath was focused on, one of the main problems"
-"it was natural and not overly rehearsed, shows the raw side of filming and editing"
-"the ending where there was a picture of the gum"
-"it was natural and not overly rehearsed, shows the raw side of filming and editing"
-"the ending where there was a picture of the gum"
How can the advert be improved?
-"more information of the product, where can you buy it from, how much for"
I used a focus group in order to collect feedback about my advert. I used this method because it is an easy way to collect qualitative data that can be analysed and edited without any difficulties.
Focus groups have advantages and disadvantages. The advantages of focus groups are: they save time and money on research, they provide a broader range of information, they offer clarification and are useful to obtain detailed information about personal and group opinions and feelings. The disadvantages of focus groups are: focus groups often consist of small groups so it's not a representative sample. Also, within groups people seem to conform to their peers answers and won't give their own opinion's and in that case you have wasted time and money because you aren't getting genuine answers. The people within my focus group were either of the age of 17 or 18, so although there was no target audience, my focus group wasn't representative of both generations.
I used a focus group in order to collect feedback about my advert. I used this method because it is an easy way to collect qualitative data that can be analysed and edited without any difficulties.
Focus groups have advantages and disadvantages. The advantages of focus groups are: they save time and money on research, they provide a broader range of information, they offer clarification and are useful to obtain detailed information about personal and group opinions and feelings. The disadvantages of focus groups are: focus groups often consist of small groups so it's not a representative sample. Also, within groups people seem to conform to their peers answers and won't give their own opinion's and in that case you have wasted time and money because you aren't getting genuine answers. The people within my focus group were either of the age of 17 or 18, so although there was no target audience, my focus group wasn't representative of both generations.
My focus group had a range of opinions, some thought it was funny and others thought it was unprofessional. The good aspects of my advert were that it was humorous and the shots were taken well. The bad aspects is that due to its humorous nature it can be deemed as unprofessional. Majority of my focus group had the same opinion and thought my advert was good. However, as most great things, there are always opposite opinions. If i was to do this focus group again then I would ensure i have a range of ages within my group so that opinions may vary between the ages and I would be able to analyse the contrast.
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