Market Research
These are the most popular brands within the chewing gum industry. Within my audience research, these are the chewing gums that were mentioned; even if it was just the once.
Adverts
This extra advertisement is in the style of intertextuality because when you watch it, it is as if you are watching a movie. There is a lot of emotions behind the advert, mostly love and it is in the form of realist narrative due to it being relatable to real life. This is effective in showing the ways that one can enjoy chewing gum throughout different aspects of life, whether you share that with someone or not. It is said that certain smells, tastes and sounds can bring out memories. it seems as though Extra was trying to appeal to that theory. i noticed that this advert didn't use any famous faces, and that's probably to be able to interact with the many of us that aren't famous to show them that the smallest gesture (a piece of chewing gum) can bloom into many other things; it opens doors. Giving people hope in a way.
This advert is effective because its only 4 seconds long and because it is short and snappy and it includes the company's 4 word slogan 'eat drink chew, Extra' which makes the audience process it due to it being so short; makes it easier to remember.
This airways advert is in the style of humour, the tune the people are blowing would be humorous to some. Using this style is effective because if you make people laugh then it leaves them in a good mood. If you have a positive effect on someones mood then they are more likely to enjoy the things that are included within the advert therefore selling the product at hand.
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