Task 3 - Styles Of Advertising - AS1

Advertisers are carefully when they make adverts. They choose their target audience carefully and styles that would appeal to different people.

Humour

An example of a humorous advert would be this Pepsi advert. This advert is based around the Pepsi can and its content; throughout the advert the main monk has a sign on his forehead that seems to make him significant over all the other training monks. Towards the end of the video we find out that the Pepsi can is imprinted on the main monks forehead, so when you bow down to the Pepsi can after you drink it thats when you are marked with the amazing mark of the 'all powerful Pepsi'. The humour found in this advert would be at the start of the video where he is just a young boy trying to do all of these adult activities but he is failing because he isn't as strong as the others. The humour is also found at the end of the advert when he gets an imprint on his forehead because the way he earned it was funny. The advert is memorable because of the effect of the advert and the imprint of the can it is as if you are now imprinted with the advert and you won't forget it. This advert is appropriate for the product because drinks are seen as a source of energy so if you have been given that much strength and power after being given a can of Pepsi, they will buy it. Which will also explain why the device is successful - other than it being a popular brand, they are also creative when it comes to their advertisements.

Parody
An advert in the style of a parody would be the John Lewis Advert. Though there isn't anything being advertised, it is as if they are advertising the penguin, Monty. The style make the audience feel a sympathy emotion for the penguin because he wants to find love and he's seeing couples everywhere and that is the thing he most desires. This makes the advert memorable because when you have an emotional connection with anything, you don't ever forget it. I think this style is appropriate because it is promoting christmas and christmas is all about love, family and desires. Therefore it makes this device successful because it spreads emotion around the audience.

Shock
An example of a shock advert would be the St Johns Ambulance Advert. The style of the advert makes the audience feel sympathy and sadness because it is as if the advert built up hope that the woman in the window was the little boys mother so she could help him after he fell out of the tree but in reality she was running outside to get her washing. However, if the father knew first aid he wouldn't have to rely on other people he could have saved his son himself. Makes the audience cautious for the near future and aware that it doesn't take long to learn first aid so that makes them eager to learn first aid so they are able to help anyone in any situation. That also explains why the advert is memorable because if you do take the advice into action then you will remember the reason as to why you chose to do so. This is appropriate for the service being advertised because ambulances are always a matter of life or death and in this case the little boy faced his death. In conclusion, this device is successful because it shows the worst possible scenario that is very likely to happen with young children and it tells you how you could avoid it.

Surrealism
An example of a surrealism advert would be the Terry Crews Odour Blocking. Surrealism isn't the only style that has been used in this advert; the other ones would be famous faces and humour. However, in this case i will only be focussing on the surreal element of the advert. Due to the surreal nature of the advert it may make the audience react in a different way that they would have aimed to - because the advert is so unrealistic they may think it is a good advert but the product won't live up to it's expectations. The style makes the advert memorable because it would get people talking about how funny, unrealistic it is featuring Terry Crews. The memorability might change if it was a random person. The style is most appropriate for the service it is trying to sell because it does refer back to the purpose of the product throughout the entire advert. Whether it is successful or not would depend on the person watching it, some people may buy it because Terry Crews uses it and the emphasis on 'Odour Blocker' has an impact on the product. However, some people may think the reasons i discussed earlier about it the product not living up to its expectation.

Famous Faces
An example of an advert which features famous faces would be the Iceland's advert with Peter Andre. Within this advert, they also use humour within this advert, however like i said before i will only focus on the initial one being famous faces. The fact that this advert uses famous faces to sell their product would make the audience feel as if it is a good place before it is being promoted by a famous person; as if Peter Andre himself actually shops there. They may also think they may see him in the supermarket like they did in the advert; they are perceived as being as normal as we are. Using famous faces makes the advert memorable because the face is a familiar face to everyone so people will discuss things like "oh did you see that advert featuring Peter Andre" - it gets the audience talking. This style is appropriate within the supermarket industry because like i said it is as if they are normal people, everyone needs to buy their food from somewhere, everyone goes to the supermarket - including celebrities. The advert and its style of famous faces is successful because it makes people want to shop at Iceland's if someone like Peter Andre shops there too.

Intertextuality
An example of an advert in the style which includes intertextuality would be the Sony advert. The style used makes the audience feel as if they're watching a movie rather than watching a an advert and where James Bond is a very popular movie, the audience will enjoy it because who doesn't love James Bond? - This is also the reason why the advert it memorable because it links in with features of a movie as well as selling its product. It's appropriate for the product being sold because James Bond is becoming a more technical movie so if it was being advertised by a technical franchise it just makes perfect sense. The device is successful because both James Bond and Sony are popular so them working together to make an advert is destined for success.

Repetition
An example of an advert that uses the style of repetition would be the Hastings Direct Advert. The repetition used makes the audience feel moved by the melody so therefore if they remember the number of '0800001066' then they are more likely to call them for their car insurance when in an emergency. Thats how it makes the advert memorable, the style used is the most appropriate for the car insurance because all you need to memorise is either the number or the email to be able to get a hold of cheap car insurance. Thats how they sell the device and thats how its successful.

Sex
An example of an advert that uses the style of sex would be the Lynx advert. The style being used gives the advertisement a sexual emotion to the audience because it is as if the man is attracting all these beautiful angels and turning them into bad girls. This advert is memorable because it uses the style of sex and in this generation that style is very popular amongst teenagers and young adults; it's a very popular thing therefore it is easy for people to remember because they are interested in that style. The style is appropriate for the product because it is said that 'If a person smells nice it automatically makes them more attractive' therefore if you wear their product then you will attract all the beautiful girls. Therefore, it makes the device successful because it makes the boys want to attract a lot of women.