Apple Music Advertisement
The apple music advertisement is in the style of famous faces due to it using celebrity endorsement and featuring faces such as Taraji P Henson, Mary J Blige and Kerry Washington. Due to the nature of this advert being a music advertisement i would say the target audience would be teenagers and young adults as they are the people that often interact with music the most in this generation; also, they are the people that are most likely to know the people in the advert because cinemas target audience is, although more broad, still for the younger generation more than the older generation. In an emotional sense, this advert triggers excitement because you see the people in the advert having fun, laughing, listening to music; as if the music is bringing them together which makes the audience want to purchase the app because you can listen to anything at anytime with anyone and have a good time. This advert uses a brand identity and this would be 'Apple'. Throughout the advert it shows various Apple products such as the Macbook,iPhone and Dr Dre Beats which encourages the audience to buy some of their other products too; you won't find a Samsung in this advert because it is specifically for Apple. There aren't any persuasive devices used in this advert.
There aren't any special effects in this advert however, in relation to the camera work the director has used he uses a lot of long and wide shots. He uses long and medium shots as well, only close ups on the actual product to focus specifically on what they're trying to sell and its associates because usually apple music is complimentary to the apple iPhone so therefore they would be selling more than 1 product within 1 advert.
Initially the advert begins in the form of an eye line match because the camera is showing what she is looking at which is the Apple Macbook. Straight cuts are used throughout the entire advert, the sound computer graphics have been used to enhance the music in the background that all of the women are dancing to. There is bright lightening throughout the advert due to the natural source of light used.
There aren't any special effects in this advert however, in relation to the camera work the director has used he uses a lot of long and wide shots. He uses long and medium shots as well, only close ups on the actual product to focus specifically on what they're trying to sell and its associates because usually apple music is complimentary to the apple iPhone so therefore they would be selling more than 1 product within 1 advert.
Initially the advert begins in the form of an eye line match because the camera is showing what she is looking at which is the Apple Macbook. Straight cuts are used throughout the entire advert, the sound computer graphics have been used to enhance the music in the background that all of the women are dancing to. There is bright lightening throughout the advert due to the natural source of light used.
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