Task 1 B - Market Research - AS2

Market Research

These are the most popular brands within the chewing gum industry. Within my audience research, these are the chewing gums that were mentioned; even if it was just the once.

Adverts

This extra advertisement is in the style of intertextuality because when you watch it, it is as if you are watching a movie. There is a lot of emotions behind the advert, mostly love and it is in the form of realist narrative due to it being relatable to real life. This is effective in showing the ways that one can enjoy chewing gum throughout different aspects of life, whether you share that with someone or not. It is said that certain smells, tastes and sounds can bring out memories. it seems as though Extra was trying to appeal to that theory. i noticed that this advert didn't use any famous faces,  and that's probably to be able to interact with the many of us that aren't famous to show them that the smallest gesture (a piece of chewing gum) can bloom into many other things; it opens doors. Giving people hope in a way. 

This advert is effective because its only 4 seconds long and because it is short and snappy and it includes the company's 4 word slogan 'eat drink chew, Extra' which makes the audience process it due to it being so short; makes it easier to remember. 

This airways advert is in the style of humour, the tune the people are blowing would be humorous to some. Using this style is effective because if you make people laugh then it leaves them in a good mood. If you have a positive effect on someones mood then they are more likely to enjoy the things that are included within the advert therefore selling the product at hand.

Task 1 B - Target Audience Research - AS2

Target Audience Research

Focus Group

Quantitative - Survey Monkey

I have created a survey on chewing gum and collected feedback from my peers. I am now aware
of the best methods and techniques required to sell my product. From my survey i know that 70% of the people i asked buy their chewing gum either everyday or multiple times a week which suggests that the consumption and demand of chewing gum is very high meaning that my product would sell efficiently. My second question asks 'What brand of chewing gum do you purchase?" and found that 73.33% bought extra when they buy chewing gum. My third question asked 'What is your gender?" and i found that 56.14% were male. This shows that more males buy chewing gum than females. My fourth question was "What is your favourite flavour?" and 29.31% said ice. My fifth question was "What is your favourite colour?" and 29.31% said that their favourite colour is blue. My sixth question was "How old are you?" and found that 75% of people that answered the question were between the ages of 12-17.  My seventh question was "What is your favourite shape?" and found that 36.67% of people said that rectangle was their favourite shape. My eighth question was "How do you like the taste of chewing gum to be?" and 63.33% said they like their chewing gum to be intense. My ninth question was "how much would you be willing to pay for a standard pack of chewing gum?" and 58.33% said that they would pay 50p for a pack of chewing gum and my tenth question, which was my last question, was "usually, how long does your chewing gum taste last?" and the highest result back was more than 10 minutes with 39.34%. All of the results i have stated above were the highest results that i had received from each question.