Task 9 - Referencing - AS1

Referencing

“The Media: An Introduction Edited by Adam Briggs and Paul Cobley.” “Chapter 17 Audience research by Ray Kent”. Longman 2002. ISBN 0-582-42346-5

* “The Media Magazine. The English and Media Centre.” “How I make things. Garth Jennings on making a TV commercial”. Issue 39 / February 2012. ISSN 1478-8616

“The Media Magazine. The English and Media Centre.” “Adjudicating ads. Claire Forbes”.  Issue 23 / February 2008. ISSN 1478-8616

“The Media Students Book 4th Edition”, “Chapter 9 Advertising and Branding”: Gill Branston and Roy Stafford: Routledge 2007: ISBN 0-415-37143-0

“Top 30 Programmes” :  Broadcasters Audience Research Board http://www.barb.co.uk/ www.barb.co.uk/viewing

“How we do what we do”:  Broadcasters Audience Research Board  http://www.barb.co.uk/ www.barb.co.uk/viewing

“Viewing data”:  Broadcasters Audience Research Board http://www.barb.co.uk/ www.barb.co.uk/viewing

“Five controversial TV and internet ads – video” - The Guardian www.theguardian.com › News › Media › Ad break‎ : 

“Advertising Standards Authority”: https://www.asa.org.uk/

 “AS Media Studies: The Essential Introduction Second Edfition. Philip Rayner, Peter wall and Stephen Kruger.” “Part 4: Three Case Studies. Case Study 2: advertising and marketing.” Routledge 2005. ISBN 0-415-32966-3

 “Advertising | How to Advertise on Channel 4 and its platforms”: http://www.channel4sales.com/advertising.

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